Football Ground Guide

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AFC Bournemouth

Ground Name: Fitness First Stadium
Capacity: 10,700 (all seated)
Address:
Dean Court, Kings Park, Bournemouth, Dorset, BH7 7AF
Main Telephone No: 01202 726300
Fax No: 01202 726301
Ticket Office: 08700 340380
Pitch Size: 105 x 78 metres
Team Nickname: The Cherries
Year Ground Opened: 1910 (pitch rotated 90° in 2001)
Shirt Sponsors: Focal Point
Home Kit Colours:
Red & Black
Away Kit Colours: Royal & Sky Blue
3rd Kit Colours: Yellow & Black
Kit Manufacturers: The Club
Official Web Site: www.afcb.co.uk
Unofficial Web Sites:
RednBlack.net (Rivals Network)
Norwegian Supporters Club


Bournemouth
Contents
What's The Ground Like?
Main Stand (photo)
What Is It Like For Visiting Supporters?

Where To Drink?
East Stand (photo)
How To Get There By Car & Where To Park

By Train

Ground Layout
South Stand (photo)
Admission Prices

Local Rivals

Programme & Fanzine

Disabled Facilities
Fixtures 2007-2008
Record & Average Attendance

Fans Ground Reviews
Hotel Accommodation
Feedback

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What's The Ground Like?
Anyone who visited the old Dean Court will not recognise the completely re-developed ground. In a matter of months the old ground was completely demolished and a new stadium built. This currently comprises three new permanent stands and a temporary stand at the South End of the ground. The three permanent stands are of roughly the same design and height and are quite smart looking, with the Main Stand having a row of executive boxes to its rear. Each is a covered single tiered stand, with good views of the playing action, with perspex wind shields at each side. The stand roofs have perspex panels, helping get more light to the pitch. They sit at each side of the pitch and at one end. During the 2005/06 season the Club installed a 1,100 capacity seated stand at what was previously the open South End of the stadium, giving the ground a better overall look. The corners of the ground are also open and these are home to some unusual looking floodlights. The pitch has  been rotated 90 degrees from its old position and if you ever visited the old ground, try figuring out where the old Brighton Beach End was located!

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Future Developments
The Club still intend at some point to build a permanent fourth stand at the South end of the stadium. If completed the overall capacity would rise to around 12,000, but no firm timescales have been announced as to when this is likely to take place.

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Main Stand


Main Stand

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What Is It Like For Visiting Supporters?
Away fans are located on one side of the East Stand, at one side of the pitch. The normal allocation for this area is 1,500, but this can be increased to 2,000 if required. The stand is shared with home supporters, offers a good view of the playing action and generates a good atmosphere. The facilities are okay and beer is served on the concourse as well as such delights as 'Football's Famous Chicken Balti Pie' (£2.20). The larger games the temporary South Stand at one end of the ground may be allocated to away supporters. Although I have yet to view a game from this particular stand, my experience of others at other grounds around the country, has not been that good with the temporary facilities being less than desirable. If you add to this the fact that the new stand does not have a roof and is open to the elements, then you could end up having a wet miserable afternoon.

Please also note that the stadium is a no smoking one, which met with cries of 'get your fags out for the lads' from the away support. (But note the stewards may throw you out if you are caught smoking in the seated areas). Bournemouth is a nice seaside town, with good nightlife, so why not make a weekend of it?

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Where To Drink?
There is a bar behind the Main Stand, called the Cherry Tree, which welcomes away supporters to its downstairs bar. There is one pub by the dual carriageway, called the Queens Park, that is popular with both home and away fans.  The pub shows SKY Sports and serves Ringwood real ale. On my visits it has been pretty relaxed, with home fans tending to congregate in the bar and the away fans in the lounge. To find this pub, simply walk away from the ground, on the road going from the main entrance to the stadium. At the end of the road turn left and the pub is a little way up on the left.

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East Stand


East Stand

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How To Get There By Car & Where To Park
Follow the A338 towards Bournemouth. The ground is situated on the left of the A338 in the outskirts of Bournemouth. If you keep looking up to the left as you go into Bournemouth you will eventually see the tops of the ground floodlights. At this point take the next exit off the A338 and turn left towards the ground. There is a large car park located at the ground. Alternatively, there is a council run car park, on the opposite side of the dual carriageway, which is handy for getting away quickly after the game.

For a map showing the location of Dean Court click here
(to take you to the Street Map website).

To go to a simplified page, containing the directions and pub info, which you can print out click here.

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By Train
The nearest train station is Pokesdown which is roughly a mile from the ground and is around a 15 minute walk away. However, most trains arrive at Bournemouth Central, which is around a half an hour walk to the ground. Either try to get a train to Pokesdown or grab a cab (£7-£8). If you do arrive at Pokesdown Station (which is served by trains from London Waterloo), then exit the station (there is only one exit) and turn right down the main Christchurch Road (A35). Proceed for about 400 metres and then turn right into Gloucester Road. Dean Court is located down the bottom of this road. Thanks to Andy Young for providing the directions from Pokesdown Station.

If you arrive at Bournemouth Central, then leave the station by the South exit, thereby facing
an Asda Supermarket. Turn left and walk down to the main Holdenhurst Road. Turn left (going away from the town centre) and then keep straight on along Holdenhurst Road for around 25 minutes, reaching the Queens Park pub (recommended by this Guide). Continue straight on past the pub until you reach a roundabout at which you turn right into Kings Park Drive. The ground is down the bottom of this road on the left. Alternatively you can catch a Yellow Number 33 bus to the ground, normally a half hourly service. Come out of Station again by the South exit, facing Asda and turn left until you get to a Texaco Garage. There is a bus stop with shelter on the same side of the road. Ask the driver to be let off near Kings Park Drive. Please note that if you decide to use the same service coming back, take a yellow number 2 bus as this is a circular service'. Latest bus timetables can be accessed by visiting the Yellow Buses website. Thanks to Richard Barnes for supplying the directions from Bournemouth Central.

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South Stand


South Stand

Thanks to Mick Cunningham for providing the photo above.

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Admission Prices

The Club operate a category system for pricing match tickets (Gold, Silver & Bronze), meaning that the most popular games cost more to watch. Gold prices are shown below, with bronze prices shown in brackets:

Home Fans:
Spire Main Stand Executive (Pullman) Area: Adults £31 (£25), Concessions £18.50 (£15.50), Junior Cherries £16.50 (£13.50)
Spire Main Stand (Outer Centre): Adults £26.50 (£20.50), Concessions £17.50 (£14.50), Junior Cherries £15.50 (£12.50)
Spire
Main Stand (Wings): Adults £23 (£17), Concessions £15 (£12), Junior Cherries £12 (£9)
Spire
Main Stand (Family Area): Adults £19 (£13), Concessions £10 (£7), Junior Cherries £6 (£3)
North Stand: Adults £20 (£14), Concessions £10 (£7), Junior Cherries £7 (£4)
East Stand (Centre): Adults £24 (£18), Concessions £14.50 (£11.50), Junior Cherries £11 (£8)
East Stand (Wings): Adults £21 (£15), Concessions £10 (£7), Junior Cherries £7 (£4)

Away Fans:
East Stand: Adults £21 (£15), Concessions £10 (£7)
South Stand: Adults £20 (£14), Concessions £10 (£7)

* Concessions apply to over 65's, under 16's, students (providing that proof of student status can be shown) and the disabled.

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Layout


Layout

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Local Rivals
Southampton, Brighton, Portsmouth and from further a field Reading & Leeds.

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Programme & Fanzine
Official Programme: £3.
View from the tree Fanzine: £1.

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Disabled Facilities
For details of disabled facilities at the ground please visit the relevant page on the National Association Of Disabled Supporters (NADS) website.

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Fixtures 2007-2008
For the Bournemouth fixture list click here (to take you to the BBC Sports Website)

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Record & Average Attendance

10,375 England v Poland
Under 19 Friendly, February 6th, 2007

For a Bournemouth match:
9
,632 v Leeds United,
League One, November 6th, 2007.


Before the ground was re-developed:
28,799 v Manchester United
FA Cup 6th Round, March 2nd 1957.

Average Attendance:
2006-2007: 6,028 (League One)
2005-2006: 6,462 (League One)
2004-2005: 7,124 (League One)

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Fans Reviews Of The First Fitness Stadium
James Hewitt (Doing The 92) 28/3/05

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Hotel Accommodation
If you require hotel accommodation in the area then first try a hotel booking service provided by Football Hotels who are powered by Activehotels, who specialise in locating accommodation near or within a short travelling distance of the football ground. They also have the added advantage over some other hotel booking services that you pay on departure. Yes this site will earn a small commission if you book through them, but it will go to help with the running costs of keeping the Guide going. To access their Bournemouth page click here.

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Feedback
If anything is incorrect or you have something to add, please e-mail me and I'll update the guide.

 


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Copyright © Duncan Adams 2007. All rights reserved.
Last Updated: 06 September, 2007